
Martha Stewart's Dreamers into Doers
BethAnn Goldberg knows that good things don't come to those who wait. "Good things come to those who get up and make things happen," she says.
Designing cakes became a passion and hobby for BethAnn after she created a green caterpillar cake for her daughter's first birthday. Yet, the talented baker initially started her business not as a "business," but as a love of celebration, good food, creativity, and art.
"Cake is at the heart of our most cherished events -- it's a gesture of sharing and giving the best that we as hosts have to offer to our friends and family," she says...
See BethAnn's appearance on the Martha Stewart show here.
Two Time Food Network Challenge Gold Medal Winners
With five appearances on the Food Network's "Challenge", including two gold medal and one silver medal winnings, Studio Cake's team of BethAnn Goldberg and Arlene Freeman know how to make cake building look like, well.... a piece of cake!
Their Challenges included "Shrek, the Musical", "The Simpson's 20th Anniversary", "Extreme Villians", "Dora's 10th Anniversary" and "Awesome 80's" Challenges. As always in cake making, their goals were to make great cake, learn more and show folks what a blast they have creating together!
"BethAnn Goldberg Successful with Custom Cakes"
By Kathryn Roethel, Special to The Chronicle
Sunday, June 26, 2011
Inside Studio Cake, a tiny bakery on a tree-lined, residential street in Menlo Park, flour, eggs, butter and chocolate are the ingredients for magic.
BethAnn Goldberg, owner of Studio Cake, is responsible for these feats of culinary engineering. And it doesn't hurt that before starting her cake business, she was a NASA engineer, earning bachelor and master's degrees in engineering at Stanford in the early 1990s. She left engineering 11 years ago, after the birth of her first child, and it was then she found her new calling.


"BethAnn Goldberg Successful with Custom Cakes"
By Kathryn Roethel, Special to The Chronicle
Sunday, June 26, 2011
Inside Studio Cake, a tiny bakery on a tree-lined, residential street in Menlo Park, flour, eggs, butter and chocolate are the ingredients for magic.
BethAnn Goldberg, owner of Studio Cake, is responsible for these feats of culinary engineering. And it doesn't hurt that before starting her cake business, she was a NASA engineer, earning bachelor and master's degrees in engineering at Stanford in the early 1990s. She left engineering 11 years ago, after the birth of her first child, and it was then she found her new calling.
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